The Conversation Manager

by Steven Van Belleghem

About the author

Steven Van Belleghem is Managing Partner of innovative research agency InSites Consulting. His passion is helping clients in taking strategic marketing decisions. Steven is specialized in branding, advertising and word-of-mouth strategies. Together with his team, he’s helping companies get a grip on the current consumers through branding, advertising and conversations.

Before Steven joined InSites Consulting, he was a researcher at the Vlerick Leuven Gent Management School. Today, Steven is still a speaker at the school in a large number of executive teaching programs (e.g. brand management, marketing planning, young management program, …). Steven is also a frequent speaker on marketing conferences and business schools.

Steven is married with Evi Seymortier and has one son, Siebe. He’s a fan of good food & wine, FC Bruges and Disney. 

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Speeches

Speeches

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Wall of fame

Wall of fame

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Uitgeverij Lannoo

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The Conversation Manager gives exciting insights into the new world of advertising in the era of digitally empowered consumers. Whoever is in charge of creating, marketing and selling advertising should be aware of the fundamental change in the communications paradigm towards a true activating brand-consumers dialogue, and the tremendous inpacts this change will have on the way brands and consumers interact in the future.

Thomas Duhr, Vice-Chairman IAB Europe, Board Member of United Internet Media