Conversation Management | Everything you need to know to survive the age of conversations

Introducing: From Co-creation to Collaboration [Video]

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by Steven Van Belleghem on May 9, 2012in the categories ConversationsNo Comments

In this video I am introducing a new research paper I’ve conducted together with Tom De Ruyck, head of Research Communities at InSites Consulting. The paper, “From co-creation to collaboration” is about giving consumers a voice in your company in a strucutural way. For the research, Tom and I have interviewed 15 CEO’s and decision makers at companies operating on a global level.
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The Future of Connected Consumer Electronics [Infographic]

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by Elias Veris on May 7, 2012in the categories Mobile1 Comment

HTML5. 1080p. Eye tracking. Voice control. Multi core processors. RGBW coding. Near Field communication. Uneatable Ice Cream Sandwich. Yes, those are a lot of techy terms combined, don’t you think. Today, I came across this interesting infographic made by Symphony Teleca. You don’t really need them (as they claim), I guess. But you might like to take a tour through the future of connected consumer electronics in the infographic below. Just to stay a bit… up to date or something.
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The Story of The Conversation Company

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by Steven Van Belleghem on May 3, 2012in the categories Conversations, Social Web1 Comment

In the last two months, we’ve published several blogposts introducing my new book The Conversation Company. For the Belgian and Dutch booklaunch that we organized in March, I’ve assembled a paper for marketingblog Frankwatching in Dutch, and we’ve now “translated” that paper for you in English to download, print and or read. We’ve done that in our warming up for the booklaunch in the UK (check out this blogpost about our Uk office and the launch), that is due on May 22. Find the paper below on SlideShare, registrations for the UK booklaunch are still open!
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Help, technology is overtaking my life!

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by Matthijs van den Broek on April 30, 2012in the categories Conversations, Social WebNo Comments

Many consumers worldwide appeear to be worried that technology is overtaking their lives, according to recent report by Euro RSCG Worldwide (This Digital Life, via MC). in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers and mainstream consumers (84% of the sample), the study finds that 59% of the former, and 62% of the latter are concerned about society’s addiction to or over-reliance on technology.
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62% of Fortune 500 companies have active corporate Twitter accounts [Infographic]

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by Matthijs van den Broek on April 20, 2012in the categories Social WebNo Comments

Social media can and maybe should be seen as the greatest platforms to use to bring consumers into the boardroom on your road to becoming a conversation company (see: “Social Media as a perfect partner for the Conversation Company“). Search results are these days highly influenced by social media content, blogs still rank high in search engines because of their dynamic content. The question that the Center for Marketing Research at the University of Massachusetts Dartmouth asked was: How are all these developments affecting the marketing strategies of Fortune 500 companies? The infographic we share below, made by GoGolf, covers the latest social media presence data of Fortune 500 companies (2011 list, 2012 coming up).
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Blog

Introducing: From Co-creation to Collaboration [Video]

The Future of Connected Consumer Electronics [Infographic]

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration

Blog

Introducing: From Co-creation to Collaboration [Video]

The Future of Connected Consumer Electronics [Infographic]

The Story of The Conversation Company

Help, technology is overtaking my life!

62% of Fortune 500 companies have active corporate Twitter accounts [Infographic]

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration